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Suggested virtual activities for World IP Day
In light of the on-going COVID-19 pandemic, World IP Day 2021 is being promoted as a virtual campaign.
What can my organization do?
...to engage the public
. Run online essay competitions for young people on themes relating to IP, small- and medium-sized enterprises (SMEs), innovation, piracy and counterfeiting, etc.
. Celebrate the work of a successful SME, entrepreneur, inventor, artist, designer, etc., online.
. Run virtual workshops to inform specific users or potential users – entrepreneurs, artists, performers, photographers, musicians, inventors, etc. – about intellectual property (IP) rights, how they work and the IP services that are available.
. Create and make available online locally-focused IP Day publicity materials, such as posters, brochures, and broadcast spots that explain the important role that SMEs play in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses.
. Post an IP Day banner on the web portal of your IP or copyright office.
. Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, voting, etc.
. Promote your IP Day activities through social media using the #WorldIPDay hashtag, live event updates and Twitter chats.
. Run an online photo competition in line with the main theme to highlight how copyright works in practice and how it can support creators.
. Find a spokesperson or create a spokes-character and feature them online.
. Produce and post online interviews, videos, podcasts, etc., featuring entrepreneurs, artists and inventors talking about their work and how it relates to IP.
. Release studies, statistical data, surveys, etc., about SMEs that have built their success around IP, the IP services available to SMEs, the damage caused by counterfeiting and piracy, attitudes towards innovation, etc.
. Team up with a local law firm or academic institution to organize a free IP consultation or Q&A session on your social media channels or other online platforms for people interested in learning about the best ways to take their ideas to market and protect their IP assets.
. Launch a social media campaign encouraging budding and established entrepreneurs/creators to share their experiences of using the IP system and their views on how they would like to see the system evolve (via traditional blog posts, video blog entries, etc.).
. Explain the role of IP for SMEs.
...to engage the media
. Work with local newspapers and media outlets to publish editorials and articles on IP- and SME-related themes, such as IP valuation, IP finance, IP infringement, IP licensing, IP infringement.
. Get in touch with radio and television stations to broadcast discussion programs about the critical role the SMEs play in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses.
. Hold a virtual press conference on your IP Day activities.
. Produce digital-press packs with easy-to-digest facts and figures for time-pressed journalists.
...to engage businesses
. Run virtual workshops with local businesses and chambers of commerce on how small- and medium-sized enterprises can benefit from using the IP system and other topics such as IP valuation, IP finance, IP infringement, IP licensing, IP infringement.
. Work with local inventors' associations or designers to announce SME invention or design awards.
...to engage schools/universities
. Hold webinars or online conferences in universities to build awareness of the benefit of IP among students, faculty and researchers.
. Mark IP Day in schools with: digital invention competitions to solve common problems; or video presentations by entrepreneurs, inventors, artists, etc. on how IP supports them and their enterprises.
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